Mother's Day Brand Activation with Air Canada: Creating Impact with Dried & Preserved Flowers

Mother's Day Brand Activation with Air Canada: Creating Impact with Dried & Preserved Flowers

In May, we had the opportunity to work with Air Canada for their Mother’s Day brand activation campaign in Singapore, to promote their new direct flight to Vancouver from Singapore. During the Mother’s Day campaign period, free single stalk bouquets were given out to celebrate and a chance to win a free plane ticket to Vancouver! 

Whilst in the festivities of gifting, Mother’s Day is a widely celebrated occasion in Singapore and also in many parts of the world. It is a heartfelt occasion dedicated to honouring mothers and maternal figures. As families come together to celebrate, flowers play a pivotal role in expressing these sentiments. Flowers are often viewed as a universal symbol of affection, with each bloom with its own significance

As we prepared for the event, a total of 2800 single stalk flower bouquets were prepared for this brand activation. The primary goal of this brand activation was to raise awareness through flower gifting as well as other campaign activities to promote Air Canada’s services. Moon Fleur’s role was to curate floral arrangements suited to this occasion and make gifting memorable for those who were participating in the campaign. 

Our team proposed single stalk carnation, dried and preserved flowers for this event as carnation is a universal symbol for love and admiration especially for mothers, and also in the colour red, which signifies a passionate love while aligning with Air Canada’s corporate identity. Single stalk arrangements are also cost-effective, especially when done in bulk, and it’s a nice and simple gesture as a gift especially on Mother’s Day. 

Once our client has confirmed the designs and quantity, we proceeded to start our work in crafting beautiful single stalk bouquets ready for the event. Despite having a lean team, our core members quickly decided and allocated manpower to start working on flower production, while in the meantime also acquired all the necessary materials to make the event successful. 

This is not Moon Fleur’s first foray into bulk orders for single stalk flowers. Our experienced team has successfully managed similar projects in the past, delivering beautifully crafted bouquets for various events and celebrations across Singapore. With a well established workflow in place, we are equipped to handle the logistics of large orders efficiently. Our team understands the nuances of sourcing, arranging, and delivering flowers on a grand scale, ensuring that every bouquet meets our high standards for quality and presentation. 

With our wealth of experience and a dedicated team, Moon Fleur is the trusted partner for bulk flower orders in Singapore. We take pride in our ability to deliver beautiful flower arrangements that leave a lasting impression, and we look forward to collaborating on future events that celebrate life’s special moments. 

Quality control was one of our top priorities for our team throughout the production process. We established guidelines for checking the flowers and reviewed each of them for its aesthetic, ensuring that it meets the standards. This commitment to quality regardless of the quantity is what makes Moon Fleur’s floral services in Singapore. 

As we approached the delivery dates, our team coordinated the final stages of fulfilment with precision. Each bouquet was carefully packaged to ensure they remained in perfect condition during transport. 

Our team was also entrusted with the responsibility of handling on-site decoration and styling services using the single stalk bouquets at the activation location. It was truly rewarding to see how our floral arrangements transformed the space, creating a captivating landscape that drew visitors to Air Canada’s activation booths.

The fulfilment of this large order was a true testament to our team’s dedication and teamwork. From brainstorming solutions to last-minute challenges, to late-night arranging sessions, every team member played a crucial role. With laughter shared during those long nights, it brought us closer and strengthened our resolve to deliver beautiful single stalk bouquets. The unity and shared purpose within our team truly made this project a success! 

The successful fulfilment of the 2,800 single stalk bouquets not only showcased our team’s capabilities, but also significantly contributed to the overall success of the Mother’s Day brand activation with Air Canada. We hope to be part of such campaigns in the future, knowing our team will be able to pull it off. 

At Moon Fleur, we believe that flowers have the power to elevate any brand activation, create lasting impressions and meaningful connections. If you are looking to make an impact with your next event, our team is ready to bring your vision to life. From custom floral designs to unique arrangements tailored to your brand, we ensure that every detail aligns with your goals. Reach out to us today to explore how we can craft the perfect floral experience for your upcoming brand activation or event!  

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